Business Writing

We can write your web copy, articles, white papers, posts, reports, emails, powerpoints and pitches for you.

The key is to work from back to front.  Too much dry, heavy and uninspiring content is driven by what you know and do day-to-day.  It leads to lists and bullets, writing that is technically accurate but hard to read.

We’ll ask you the right questions to ensure that we create words that jump off the page.  That make your clients and colleagues understand exactly why they need to read on and how they will benefit.

Ultimately, we will help you write relevant, clear and empathetic prose in a style that is aligned with your brand.

Some clients ask us to write from scratch, others to edit documents they want to improve.  We will always work around your needs but if there is a large amount of copy to work on, you may wish to consider a communications audit to make the process more effective and measurable.

Specifically we can:

  • Help you optimise online pages for search engines
  • Manage your social media content
  • Develop email campaigns
  • Coach you and your team to write more persuasively
  • Integrate multiple pieces of writing into a more focused communication strategy

We have written hundreds of pieces for some clients, but each starts with a single pilot article – checking that we enjoy working together and that you like our approach.  Once that’s all working, we can create economies of scale by agreeing to write for you on a more regular basis, timing their publication to coincide with industry events, times of year and the news cycle.

“Working with Great Communication was the best decision I could have made! The speech was a massive hit and all day I had people coming up to me saying how it blew them away! I am so grateful and will definitely be back in touch for my next event!”  EP, March 2023